The Ends Game by Marco Bertini

Author:Marco Bertini
Language: eng
Format: epub
Tags: marketing; pricing; digital disruption; innovation; revenue model; business model; impact data; access; consumption; performance; what do customers pay for; What’s Your Digital Business Model; Business Model Generation; The Lean Startup; Blue Ocean Strategy; the ends justify the means;
Publisher: MIT Press

22. H. Simon, F. Bilstein, and F. Luby, Manage for Profit. Not for Market Share (Cambridge, MA: Harvard Business School Publishing, 2006), 51–52.

23. Winterhalter Company, “70 Years of Winterhalter,” news release, FCSI, August 20, 2017, https://www.fcsi.org/industry/products/70-years-winterhalter/.

24. Winterhalter Company Presentation 2017.

25. G. Crossan, S. Hupfer, J. Loucks, and G. Srinivasan, “Accelerating Agility with Everything-as-a-Service,” Deloitte, September 17, 2018, https://www2.deloitte.com/insights/us/en/industry/telecommunications/everything-as-a-service-xaas-flexible-consumption-models.html.

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